Sales promotion as a leverage strategy for improving sales and profit ability in alcohol beverage industry
نویسندگان
چکیده
منابع مشابه
Beverage-specific alcohol sales and violent mortality in Russia.
BACKGROUND High violent mortality rate in Russia and its profound fluctuation over recent decades have attracted considerable interest. A mounting body of evidence points to the binge drinking pattern as a potentially important contributor to the violent mortality crisis in Russia. In line with this evidence, we assume that higher level of vodka consumption in conjunction with binge drinking pa...
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BACKGROUND Increasing alcohol taxes has proven effective in reducing alcohol consumption, but the effects of alcohol sales taxes on sales of specific alcoholic beverages have received little research attention. Data on sales are generally less subject to reporting biases than self-reported patterns of alcohol consumption. OBJECTIVES We aimed to assess the effects of Maryland's July 1, 2011 th...
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Due to the fact that assets are recorded at their historical value and they may include unrealized gains (losses), managers may manipulate earnings through the sale of these assets and provide financial information which is not accurate and reliable. The aim of this study is to investigate the relationship between income from asset sales, earnings change and leverage of companies listed on Tehr...
متن کاملOnline sales: profit without question.
OBJECTIVES To examine the ease with which underage smokers can purchase cigarettes online using money orders and to evaluate the effectiveness of internet filtering programs in blocking access to internet cigarette vendors (ICVs). DESIGN Four young people purchased 32 money orders using 32 different names to buy one carton of cigarettes for each named individual. Each money order was subseque...
متن کاملSales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
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ژورنال
عنوان ژورنال: International Research Journal of Management, IT and Social Sciences
سال: 2018
ISSN: 2395-7492,2395-7492
DOI: 10.21744/irjmis.v5n4.245